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Veni, Vidi, Vici, or The Art to Convince

Trainer – Mikhail Ginsburg


Day One. Technology of effective communication.

  • Professional tasks and management skills.
  • Hierarchy of needs.
  • Motivation to work.
  • Two approaches to functioning of an organization.



  • Non-verbal communication.
  • Non-verbal communication and internal states.
  • Body language.
  • Creating the atmosphere of trust by non-verbal means.



  • The art of listening. Reflexive and non-reflexive listening.
  • Techniques for reflexive listening.
  • Practical exercises in reflective listening.



  • Praise and criticism.
  • The art of psychological support.



  • The art of dialogue.
  • Ways to achieve harmony.
  • Levels of pacing.
  • Work with different levels of pacing.
  • Emotional context of communication.
  • Positive thinking and positive statements.
  • Resonance of words.
  • Positive speech.



Day Two. Technology of effective influence.

  1. Basic principles of influencing people.
  2. Influence on conscious and subconscious levels.
  3. Request, order, command, persuasion, imbedded command.
  4. Attention and ways to influence it.



  5. Ambiguity. Psychological meaning behind ambiguity.
  6. Utilizing ambiguity.
  7. Practical exercises on using ambiguity in conversation.



  8. Analogue marking as an influence technique.
  9. Ways and methods of analogue marking.



  10. Freedom and restrictions on communication.
  11. Relativity and ways to use it.
  12. Psychological methods of using commonplaces as an influence technique.
  13. Presupposition and anticipation as influence techniques. Their psychological justification and utilization.